Branding, signage and collateral for the largest shop across Bournemouth University premises. The client stipulated a direct, industrial style, with a brick effect featuring heavily.
I created a large number of physical and digital assets, from signage and a large mural, to the look of a brand-new online shop and digital offer templates for ease of use of Union Shop staff.
Limiting the colour palette to black and white meant any imagery could be combined with these templates while retaining clarity. The section and information signs are far removed from the entrance, so reversed colours were used to increase legibility at a distance, making the shop easier to navigate and hence improving the customer experience.
Digital Promotion Example 
Sign and promotion templates produced for use by commercial staff
This project was completed in Adobe Photoshop and Adobe Illustrator.